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05

Development

Owner: Max Moclock + Full Team

Sprint-based production. Includes feedback triage and scope change review processes.

Sprint WorkReview Cycles
Lane 01

Client Experience

🎯 Client Experience During Development
  • Receives regular progress updates from Max (not from individual creators)
  • Reviews work-in-progress at designated sprint checkpoints
  • Submits feedback through structured review process managed by Max
  • All communication centralized through Max
📍 Client Touchpoints
  • Sprint update emails or check-in calls from Max
  • WIP deliverable review links
  • Revision request form or feedback submission
  • Sprint completion confirmations
High-frequency touchpoints
Lane 02

Teammate Workflow

👥 Team Assignments
👑 Max: Sprint coordinator, all client comms 🎨 Molly: Graphic design, brand assets ✍️ Bethany: Copy, scripts, captions 📷 Paige: Social media content 🌐 Derrick: Frontend UX, landing pages, design polish 🖥️ Derrick: Custom web/app builds, Shopify, CMS setup, APIs, integrations 🌟 Rusira: Video editing & VFX 📷 Elisa: Photography 🎥 Teddy: QA review, final approval
📄 Sprint Workflow (10 steps)
  • Design-to-dev handoff: New Molly/Derrick finalize design assets, tokens, and component specs; Derrick confirms buildability and flags any feasibility blockers before code starts
  • Sprint 1 production: Full team executes per approved roadmap
  • Internal QA: Teddy reviews all content before client sees it
  • Code review gate: New For any web/app build, Derrick self-reviews against the build checklist (performance budget, accessibility, SEO meta, analytics wired) before Max schedules client review
  • Rough cut review: Max presents WIP to client, collects feedback
  • Feedback triage: Max categorizes feedback, assigns to creators
  • Scope change review: Major changes escalated to Teddy
  • Revisions Round 1: Apply feedback across all deliverables
  • Final polish: Technical polish, specs verification, staging build QA
  • Final client approval: Written sign-off, triggers Deployment
Lane 03

AI Agent Workflow

🔄 Human-Bot Collaboration
Copywriter Bot drafts scripts/copy→Bethany reviews
Branding Bot checks brand consistency→Molly reviews
Social Media Bot drafts posts/captions→Paige reviews
VP Bot tracks sprint progress→Max reviews status
Engineer Bot scaffolds code, writes API glue, runs SEO audit→Derrick reviews & ships
Lane 04

Feedback & Decisions

⚖️ Decision Gates & Feedback
Feedback type? (Triage)
Minor tweak: Direct to revisions Significant: Prioritize & assign Scope change: Escalate to Teddy
Scope change impact?
Within scope: Absorb in revisions Out of scope: Change order required
Final approval?
Approved: Trigger Deployment Additional revisions needed
↺ Feedback triage loop: client feedback routes through Max, categorized, assigned, and tracked to resolution.
⌛ Timeframe

🕑 1-4 week sprints depending on scope

🔄
Handoff: Development → Deployment
Materials: All approved deliverables, client sign-off, format/platform specs