All Phases Print
01

Lead Generation

Owner: Marketing / Teddy Galloway

VP attracts and captures prospects through inbound and outbound channels before a sales conversation begins.

AwarenessInterest
Lane 01

Client Experience

🎯 How Prospects Find VP
  • Inbound - Referrals: Past clients, collaborators, and partners recommend VP
  • Inbound - Social Media: Instagram, LinkedIn, YouTube content drives organic discovery
  • Inbound - Website: Prospect fills out inquiry form on visionaryproductions.us
  • Outbound - Cold Outreach: Direct DMs, emails, and calls to target businesses
  • Outbound - Partnerships: Co-marketing with complementary service providers
📍 Client Touchpoints
  • Views VP content on social media or YouTube
  • Lands on visionaryproductions.us from search or link
  • Receives cold outreach email, DM, or phone call
  • Gets a referral from a trusted contact
  • Submits contact form or responds to outreach
Low-frequency touchpoints
Lane 02

Teammate Workflow

👥 Team Assignments
🎥 Teddy Galloway: Lead gen oversight ✍️ Bethany Good: Outreach copy review 🎨 Molly Benson: Visual content 📷 Paige Galloway: Social content
📄 Internal Process
  • Inbound leads routed into CRM and assigned to Teddy for review
  • Outbound lists researched, segmented, and queued by Marketing Bot
  • Social content planned by Social Media Bot, reviewed by Bethany and Molly
  • Website contact form submissions trigger email notification and CRM entry
  • Qualified leads flagged and scheduled for Sales handoff
Lane 03

AI Agent Workflow

🤖 Bot Assignments
📈 Marketing Bot: Lead gen campaigns 📷 Social Media Bot: Content calendar 🖊️ Copywriter Bot: Outreach copy 👀 VP Bot: Lead triage
🔄 Human-Bot Collaboration
Marketing Bot generates lead lists→Teddy reviews & approves
Social Media Bot drafts posts→Paige reviews & schedules
Copywriter Bot drafts outreach→Bethany refines voice & tone
Lane 04

Feedback & Decisions

⚖️ Key Decisions

No formal decision gates at this phase. Leads are triaged continuously and advanced to Sales when they show interest.

⌛ Timeframe

🕑 Ongoing: continuous pipeline activity